Amazon

So if you have ever purchased anything via amazon.com you've likely gotten a targeted marketing email sometime later, based on the supposed demographic your purchase represents. Fair enough.

Interesting how their algorithm must work: I got an advert for home schooling based on the fact that I bought a book about parenting. The logic must be: anyone who cares enough to read up about good parenting practice will also be interested in home schooling their kid(s). Given the social trends, I guess that makes sense. Parents who abandon the public school system do so (at the very least) because they are actively trying to provide a decent education for their offspring.

But in this case, the target demographic missed me wide.

File under books Thu Jun 7 21:23:59 CT 2007